Very well put.

Marketing’s hyperbole devalues words, so that in order to have any impact next time they need to move on to new words and devalue them etc. Do the words “literally” and “ultimate” mean what I’d expect them to mean any more? (I don’t think so.)

Is this an inevitable process, or something that can be slowed down or even stopped? Is it something instrinsic to capitalism, like the assumption of continual growth?

there is some problem with the image inside the RSS

Thank you. I can’t wait to send a link to this week’s comic in reply to the next overhyped press release about a new software product that crosses my desk.

This linguistic inflation has been going on (and getting slowly worse) at least since I began my career in journalism nearly two decades ago.

By the way, the lack of comments from our side of the screen might also be due to the lack of timely accompanying essays from your side: for the last three or four months, the essays have been lagging behind the cartoons, and at the start of July, the front-page story was dated mid-May or so, and bore no relation to recent comics.

Hello, I have a question, - it has nothing to do with this comic -
When designing dialogs, you have your OK-Cancel buttons, now, I want to have other buttons, for example Apply or Clear or Preview.
So what is the rule? They go between OK-Cancel or before them?

By the way, the lack of comments from our side of the screen might also be due to the lack of timely accompanying essays from your side: for the last three or four months, the essays have been lagging behind the cartoons, and at the start of July, the front-page story was dated mid-May or so, and bore no relation to recent comics.

Agreed, Peter. We’ve been rather busy of late and haven’t had as much time to devote to the articles which is rather unfortunate. Stay tuned though. We’ve got a whopping article coming up soon from a guest.

there is some problem with the image inside the RSS

Thanks baldo. I’m working on fixing that shortly.