Budgeting for Advertising and Customer Experience

July 29th, 2004 by Kevin Cheng ::

Mark Hurst talks about spending some of the advertising budget on the experience and looks at Amazon.com as an example.

http://www.goodexperience.com/blog/archives/000036.php

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OK/Cancel is a comic strip collaboration co-written and co-illustrated by Kevin Cheng and Tom Chi. Our subject matter focuses on interfaces, good and bad and the people behind the industry of building interfaces - usability specialists, interaction designers, human-computer interaction (HCI) experts, industrial designers, etc. (Who Links Here) ?