Content. This is what we call creative work these days. Its separation from specific presentation technologies (”form”) has long been a goal of standards commitees and web developers. From the technical perspective such separation makes a lot of sense — the cleaner the separation, the easier the transport of data across time or space or device.

From the creative pespective, however, the separation of form and content is not only nonsensical, it tends to degrade the work.

These days, so many people espouse the values of standards compliant web development and separation of form and content that doing so myself would basically be preaching to the choir. Well watch me get up on the podium and give this sermon anyway.

I’ve read all the resources people point to about the virtues of CSS. Be it our fellow SXSW finalists CSS Zen Garden and Asterisk*, W3C or A List Apart. In spite of all the evidence, I was not convinced. The problem, to me, was that so many of the voices were almost religiously fanatical about CSS. If it wasn’t done in CSS, it was bad. The whole thing reminded me of Mac fanatics.

Tom and I are at SXSW right now and attending panels and such. If you’re there, look out for us. I’m on the SXSW /geekout IRC channel during panels and will be in the common area in between. You can also reach me on my Austin mobile 512-694-4264 (valid only during SXSW).

Come ask us for a trading card! We will be posting thoughts and reports as we go.

We won.

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